Instagram Chief, Adam Mosserri has announced that the platform will be emphasizing on more photo content in 2023, after admitting that the push for video content has been too high. He made the comment during his weekly Q&A series.


He said: “I think we were overfocused on video in 2022 and pushed ranking too far, and basically showed too many videos and not enough photos. We’ve since balanced, so things like how often someone likes photos versus videos, and how often someone comments on photos versus videos, are roughly equal, which is a good sign that things are balanced.”

He said: “I think we were overfocused on video in 2022 and pushed ranking too far, and basically showed too many videos and not enough photos. We’ve since balanced, so things like how often someone likes photos versus videos, and how often someone comments on photos versus videos, are roughly equal, which is a good sign that things are balanced.”

Apart from the shift to more photo content, Meta faces the complex decisions on the strategic reforms of Instagram’s identity in the near future.